"VARTON", manufacturer and leading supplier of LED lamps Gauss, fall and winter of 2014 holds a massive advertising campaign that covers all the key communication channels - television, newspapers, Internet resources, outdoor advertising and printed materials.
On September 1 for 10 weeks on the air national TV channels all over Russia will be broadcast videos featuring the most famous Russian TV family - Voronin!
In each plot, in a typical manner Voronin, cleverly and humorously reveals one of the main advantages of LED lamps Gauss, whether it's long life, low power consumption, resistance to voltage surges, instant start, or lack of any harmful substances.
The basic idea reflected key message "Checked! Voronin, "is to create the maximum confidence in the safety, effectiveness and efficiency of LED lamps Gauss!
Commercials can be seen as essential to leading and thematic satellite channels.
By advertising campaign are also connected and online resources. Only licensed content videos will be shown 15 000 000 times.
Watch videos Gauss «Checked! Voronin "to the output to the television broadcast, you can on the official website of the Civil Code,"VARTON"in the video section.